When you hear "PETA", the first thing that pops to your mind might be the Hunger Games character or "that one animals’ right group." PETA is often associated with extreme measures in order to protest for animals' rights and even considered a radical organization by many. PETA is based in Norfolk, VA, and was founded by Ingrid Newkirk and Alex Pacheco in March 1980 and has since become the most prominent animal rights activist group in the world with over three million supporters. It is a non-profit organization with just 300 employees and fights issues such as factory farming, fur farming, animal testing, and use of animals for entertainment.
PETA is well-known for its confrontational nature and extremity when it comes to protests, with leader Newkirk saying that the activist group has a duty to be "Press Sluts" in order to garner more attention to its cause. As a result, the group often does its best in order to push the envelope and land themselves at dinner table discussions. The first case that got PETA discovered came in 1981 with the Silver Spring Monkeys. Researchers used 17 monkeys as test subjects for behavioral science research until the laboratory was raided by police, the first raid of its kind. This event then triggered the passing of an amendment in 1985 to the United States Animal Welfare Act.
As a group, the core values of PETA are that animals should not be treated as objects or any form of property (clothing, food, entertainment). With its great campaigns and use of celebrity figures to get the message across, PETA has made a significant impact on the current treatment of animals in America today.
PETA is well-known for its confrontational nature and extremity when it comes to protests, with leader Newkirk saying that the activist group has a duty to be "Press Sluts" in order to garner more attention to its cause. As a result, the group often does its best in order to push the envelope and land themselves at dinner table discussions. The first case that got PETA discovered came in 1981 with the Silver Spring Monkeys. Researchers used 17 monkeys as test subjects for behavioral science research until the laboratory was raided by police, the first raid of its kind. This event then triggered the passing of an amendment in 1985 to the United States Animal Welfare Act.
As a group, the core values of PETA are that animals should not be treated as objects or any form of property (clothing, food, entertainment). With its great campaigns and use of celebrity figures to get the message across, PETA has made a significant impact on the current treatment of animals in America today.