For an organization like PETA, which relies heavily on the spread of information to the masses, media is invaluable. Whether it be from Facebook, Twitter, Instagram, online news sources, or even campaign posters, PETA makes use of various different forms of media in order to spread their mission statement. Without media, it is extremely likely that PETA would be relatively unknown, but thanks to the growing dependence on the Internet and social media websites, PETA is able to disseminate ideas. The future of our country lies with our current generation so by getting the word out in hubs like Facebook and Twitter that are predominantly occupied by the teen to young adult demographics, PETA is able to target an audience that can bring about a change. The elder generation is on its way out so it is up to us to create a world that we want to live in.
Another factor of Facebook and Twitter that makes them valuable as forms of media is the way they display information. As soon as you log onto your Facebook account, you are greeted with various updates from friends and the pages you liked. From this, there is daily exposure of social media users to the information posted by PETA and the more one is exposed to material, the more likely he or she is to want to bring about a change. Also, seeing friends get involved with activism will only lead to more people to join the cause. Likes on the Facebook page and retweets do not do much in the way of actually help animals, but it does help the spread of information, because together we are louder.