If advertisements have taught me anything, it is that consumers love to see a popular face. Recognizing a famous celebrity on the screen serves to influence more people to buy the product, or in PETA's case, join the cause. PETA's "Ink not Mink" campaign as well as "Adopt, Don't Buy" posters are covered with a wide variety of celebrities taking a stance on a controversial issue. To the average American, seeing one of their idols stand up against Animal Cruelty may be the final push that gets them to join the campaign.
Celebrities are ideal for advertising and campaigning because much of the public wants to emulate them as well as associating a big name with PETA makes the organization as a whole more attractive. Just to name a few celebrities who have publicly backed PETA are Justin Bieber, Paul McCartney, and Pamela Anderson. Each of these individuals commands a loyal fan base with Justin Bieber having over 30 million followers on Twitter.
Hearing something come from your idol makes it make so much more sense and can lead to increased support for the cause. It is with the help of public figures such as the ones stated above that the supporters and members of PETA can grow and have more control of the direction that animal rights goes. In the end celebrities are just normal people and it is normal people that make activist organizations strong.
Celebrities are ideal for advertising and campaigning because much of the public wants to emulate them as well as associating a big name with PETA makes the organization as a whole more attractive. Just to name a few celebrities who have publicly backed PETA are Justin Bieber, Paul McCartney, and Pamela Anderson. Each of these individuals commands a loyal fan base with Justin Bieber having over 30 million followers on Twitter.
Hearing something come from your idol makes it make so much more sense and can lead to increased support for the cause. It is with the help of public figures such as the ones stated above that the supporters and members of PETA can grow and have more control of the direction that animal rights goes. In the end celebrities are just normal people and it is normal people that make activist organizations strong.